Behavioral Marketing Strategist · Tech · GCC
I turn human psychology into brand growth.
A doctor who became a marketer. I read behavior the way I once read symptoms — then build the strategy, the funnel and the brand around how people actually decide.
9+ years · Pharma → Tech → GCC
0M+
EGP budgets managed
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peak sales growth
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attendees · 6-day event
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led across 2 cultures
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clients served
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years · 4 sectors
Expertise
Strategy, psychology and growth — in one mind.
Marketing Strategy
Powerful, evidence-led strategies — from positioning to performance — that move the business metric, not just the vanity one.
Psychology in Business
The behavioral layer most marketers miss. I diagnose the biases behind the buy — with a clinician's eye.
Digital Transformation
Customized technology and automation that help brands stay alive in a fast-moving GCC market.
Want a behavioral read on your campaign?
A 60-minute behavioral diagnosis of your funnel, your message, and the decision you're really asking people to make.
Book a diagnosis