Get in touch
Tell me about the decision you're selling.
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Best for founders and brands in tech & the GCC who want growth built on how people actually decide.
What I usually get asked for
Behavioral strategy & positioning
A read on the decision you are actually asking people to make, and the message that makes it easier to say yes to.
Full-funnel performance marketing
Meta and Google campaigns built around buying behaviour rather than reach — with the lead cost and ROAS to prove it.
Go-to-market for a new category
When the buyer does not yet know the problem has a name, education is the marketing. Positioning, proof and the first-mover play.
A second opinion
A 60-minute behavioral diagnosis of a funnel, a launch or a message that is not converting — with no obligation after it.
Where I work: Egypt, Saudi Arabia, the UAE, Qatar and Kuwait — remotely, and on site when a project needs it. English and Arabic.