Frameworks you can use today.
The working documents behind the method — checklists, frameworks and templates. Some are a straight download, some ask for your email so I can send you the next one.
The Behavioral Brief
The one-page brief I fill in before any campaign: the decision, the person, the real cost, the dominant bias, and the single metric that proves it moved.
Enter your email and the file is sent to your inbox straight away.
What Is Behavioral Marketing?
The full article as a PDF — a practical definition, the four biases behind most purchases, and a five-step way to apply them.
You Are Selling a Decision
The full article as a PDF — the one sentence that reframes a campaign brief, and the three tests that tell you it is right.
Market Sizing Guide
A complete practical guide (PDF) for sizing any market from public data — the "anchor" method, TAM/SAM/SOM, a full worked example — plus a companion Excel calculator that runs the numbers automatically. Currently available in Arabic only. Read it as a full article →