From reading symptoms to reading behavior.
Medicine taught me to observe before I prescribe — to find the cause beneath the symptom. Marketing is the same discipline aimed at a different question: not "what's wrong with the body," but "what moves the decision."
EGPI · Brand eraMedicine — the foundation
Trained to diagnose: gather signals, separate symptom from cause, decide under uncertainty. The behavioral foundation for everything that followed.
EGPI — 9 years in pharma
From Medical Representative to Brand Manager at one of Egypt's top pharma groups. Where the science of the body met the psychology of the buyer.
Agencies & SHNLL Media
Co-founded and led SHNLL Media — full-service digital marketing across Egypt, KSA, UAE, Qatar and Kuwait. Strategy, paid media, content and production.
iMaxem — Tech & GCC growth
Marketing Director across tech products (Max Event, Max Map). Riyadh Book Fair, Riyad Bank, Biban, and brand experiences in malls with Talaat Moustafa Group.
Production & storytelling
A marketer who produces, not just manages: the "Dahab — The Golden Land" documentary, original content, and the Third Door podcast.